Holland & Barrett Greece, alongside with our Partner INTELIQUA, have received the Gold Award in Best in Health & Pharma Category, at Loyalty Awards 2025, for our Customer Loyalty Scheme “Rewards for Life”. The event was organised and administered by Boussias Events with the honorable support of the Hellenic Institute of Customer Service.
Our loyalty scheme “Rewards for Life” was launched in Greece 2 years ago, aiming to create and maintain a strong and mutually beneficial relationship with customers. The program is based on personalised reward and content experiences, enhancing consumer interaction at every touchpoint.
The main factor that makes Holland & Barrett Greece’s Loyalty program unique, is the integration of technology and personalised experience through data. Using advanced analytical tools and artificial intelligence, the program tailors recommendations and offerings to each customer's health and wellness needs.
Program’s outstanding performance reflects on high rates of card activations per new purchase. Compared to benchmarks, Holland & Barrett Greece has achieved higher than average rates in key metrics, indicating the success of the program in engaging clients.
- 95% of signups are active base, meaning they have completed at least 1 purchase (Benchmark 50 – 70%)
- +12% higher Average Basket compared to general average basket
- +14% growth for frequency ΥοΥ rollback (Benchmark at early-stage performance 5 -10%)
This Award is the fruit of our flawless cooperation with INTELIQUA, Holland & Barrett’s Strategic Partner in building and implementing our Loyalty Scheme. Innovation, Know-How & Devotion of both teams, were glued to a Program that, from an early stage, stood out in Health & Wellness sector.
Holland & Barrett is the UK's No.1 company for Vitamins & Supplements and one of the largest in Europe in the Health & Wellness sector, with 155 years of experience. In Greece, starting in 2023, it is a company of the Fourlis Group and has a strong presence in the country with 11 physical stores, as well as a rapidly growing EShop.
INTELIQUA, member of Entersoft – SOFTONE Group, is a multi-award-winning Marketing Technology company with 20 years of successful presence in the market. It is internationally recognised as one of the best in the industry, according to Organisations such as the Forrester and Transparency Market Research. Inteliqua specializes in the engineering and management of Loyalty Programs, based on the advanced AI-driven Customer Experience and Loyalty CDP platform, Eliqua.CX.
