Holland & Barrett in Greece
With more than 150 years of experience, founded in 1870 and present in 24 countries, Holland & Barrett is here to play a leading role in Greece. Our products are of high quality and we provide them at and excellent prices, as most of them are produced on our production lines in England.
Customer benefits are constantly increasing through our Rewards for Life loyalty program, and our team is constantly trained through a continuous and comprehensive training program on our subject matter and products. Holland & Barrett's expert staff, through a dedicated, detailed and ongoing training programme, gain in-depth knowledge of the subject and can offer personalised advice to the consumer, meeting their every individual need.
At Holland & Barrett we make health and wellness a way of life for everyone.
We add quality years to your life.
How did it all begin in Greece?
January 2023
The Kifissia store opened in January 2023
On 18 January 2023 Holland & Barrett will officially start its operation in Greece! The beautiful Kifissia store on Kassaveti Street dominates a unique building, making the beginning of a new venture for Greece that has been started in Great Britain since 1870!
In Great Britain H&B is the *No1 company in Vitamins & Supplements, with a presence also in countries such as the Netherlands, Belgium, Ireland and Cyprus.
A few minutes from the creation of the new store
January 2023
The first Holland & Barrett store in Greece
Kifissia welcomes Holland & Barrett
In January 2023 the store in Glyfada opens!
On the same day on January 18, 2023, the 2nd Holland & Barrett store in Greece will open! The South Suburbs of Athens in Hesperides Square will "welcome" the H&B store in Glyfada.
The people of Glyfada are "embracing" H&B as they are quickly becoming aware of Holland & Barrett's unique, natural, herbal products that are found in 24 countries!
The grand opening of Holland & Barrett with a host of famous actors, presenters, businessmen
January 2023
Holland & Barrett Greece Grand Opening Event
The Opening of Holland & Barrett in Greece!
The Mall store in Maroussi opens in February 2023
Holland & Barrett continues its rapid growth and in February and specifically on 13 February 2023, on the 3rd Floor of the Mall Athens, visitors will encounter a new concept that includes people with training recognised by the English State around 4 product categories.
H&B fits with the Mall's audience who want to explore and provide solutions to their daily diet.
In the summer of 2023 Holland & Barrett goes online in Greece and launches the Loyalty program!
The eshop goes live on June 1, 2023!
Holland & Barrett is online now, with its eshop covering all of Greece! The wait is now a thing of the past and all customers can pick up their favorite products all over Greece!
With a modern design very mobile friendly especially for mobile phones, with all the necessary information about the products such as nutritional information, with photos, with tips and hints and of course continuous growth!
Rewards For Life launches in the first stores in June 2023!
The loyalty program that can only be found at Holland & Barrett has been launched in the first stores! Now H&B customers in Greece can earn more with every transaction!
Rewards For Life is a program that you earn with every transaction. The points don't vary depending on the products, so the customer feels like they can choose whatever they want!
A few months later in October 2023, Rewards For Life became available online where every customer has an account with access to all the data!
The store in Halandri opens in November 2023
The expansion of Holland & Barrett continues and the 3rd store in the Northern Suburbs is coming on 23 November 2023 in Halandri on the pedestrian street of Haimanta Street.
The new store opens during the Black Friday period of 2023 with the dedicated staff ready to welcome all customers and provide solutions to their needs.
The festive mood has already begun just before the opening of another store for 2023!
December 2023
Christmas Jingle "Ho Ho Ho Holland & Barrett"
The new Xmas hit of H&B
In December 2023 the store of Elliniko opens inside AB
A new collaboration begins and the first "Shop in Shop" in the big store of AB Vassilopoulos Supermarket in Elliniko is a fact! On 18 December 2023 the first Holland & Barrett store will open inside AB.
The customers of AB Elliniko now have the opportunity, along with their daily shopping, to navigate a world of wellness and make a stop that will take them to their next destination!
In December 2023 the store of Nea Smyrni opens!
At the end of the year and specifically on Christmas Eve 2023 a completely different store is coming to Nea Smyrni! In one of the most vibrant neighborhoods of Athens, in Homerou Street in Nea Smyrni, H&B will make its appearance.
So whoever got there just before the revelry met Holland & Barrett and its qualified staff! And whoever of course didn't make it can go to the store and discover our special products.
The new year will bring new partnerships, new stores and many records!
May 2024
The store in Nea Ionia opens on 2 May 2024
Holland & Barrett is starting again after 4 months with the first store for 2024 being Nea Ionia! May was one of the memorable months as the entire H&B team worked on opening 4 stores!
Now it is in more neighborhoods of Attica in order for everyone to get to know its unique products that besides being of high quality, have great prices, as the majority of them are produced in H&B's factory in England.
On 21 May, the store in Eritrea within AB opens
The cooperation with AB Vassilopoulos continues at a fast pace and the second "Shop in Shop" Holland & Barrett in the big store of AB Vassilopoulos in Erythrea is a fact!
The Northern Suburbs now have 4 stores, covering a large part of the region, with the aim to be the leading store!
Holland & Barrett Greece was awarded the No1 "Partner of the Year 2024" award
On 23 May 2024 we are having a very big prize! Holland & Barrett Greece, of the FOURLIS Group was honoured with the No1 award "Partner of the Year 2024" by Holland & Barrett UK. Our team attended for the second consecutive year the International Partner Conference in England, where representatives from over 20 countries participated. We were represented by Sophia Spiliotopoulou, Head of Business Unit, Thalia Mathiou, Marketing Manager, and Yannis Panagoulis, Category Manager.
The first store in Thessaloniki will open on May 25, 2024!
Holland & Barrett is now time to get out of Attica and of course to find itself in the beloved Thessaloniki within AB in Retail Parl 1 in Pylaia. Northern Greece gets its first Holland & Barrett store, where one can easily find and talk to our qualified staff.
The 3rd H&B store in May 2024 is in Thessaloniki and marks the beginning of new stores to be located outside of Attica!
The store at the Airport opens on 31 May
So with the end of the month and a few hours before another Holland & Barrett store closes, it's a fact! So in the airport's shopping park in building 501 (Next to IKEA), the 10th physical H&B store starts its operation in a month where 4 new stores opened in record time.
Together with the eshop where in May it set a sales record since its opening, Holland & Barrett in Greece now has 11 stores and has not closed 1.5 years of operation since the first opening of the store in Kifissia.
On May 24, 2025 the 2nd store in Thessaloniki opened!
Holland & Barrett is also located in the center of Thessaloniki at 45 Mitropoleos Street and now has 2 physical stores since Thessaloniki has "embraced" and trusts our experience, which now numbers 155 years! In one of the most central streets of the city you can discover our unique experience and our products aiming at your daily wellness!
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Golden Award for Best Loyalty Program at the Loyalty Awards 2025
Holland & Barrett Greece, alongside with our Partner INTELIQUA, have received the Gold Award in Best in Health & Pharma Category, at Loyalty Awards 2025, for our Customer Loyalty Scheme “Rewards for Life”. The event was organised and administered by Boussias Events with the honorable support of the Hellenic Institute of Customer Service.
Holland & Barrett on Skroutz from July!
In the good news of the month, Holland & Barrett has started collaborating with Skroutz, and it is now possible to purchase a selected range of codes that will be constantly updated, with the vast majority available only through Skroutz Marketplace or Holland & Barrett (in one of the 11 physical stores or through the eshop).
July 2025 is a strong month with awards and, of course, another very important event! H&B's online presence is now expanding to a larger audience in the country's largest Marketplace.
Ενημερώσου από εξειδικευμένους αρθρογράφους στο κλάδο της Υγείας και της ευεξίας!
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